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Top Fishing Equipment Brands for 2016

Fernandina Beach, FL. -Southwick Associates' has announced the 2016 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2016 by panels.

In 2016, the most frequently purchased tackle brands included:

* Top combo brand: Shakespeare
* Top spinner bait: Strike King
* Top swivel brand: Eagle Claw
* Top leader brand: Seaguar
* Top fly reel brand: Orvis
* Top fly tying material brand: Hareline Dubbin
* Top fish finder brand: Humminbird
* Top clothing brand: Columbia
* Top rain gear brand: Frogg Toggs
* Top fishing net brand: Frabill
* Top knives brand: Rapala

The list above is only a fraction of all fishing products tracked in the Southwick Associates bi-monthly consumer panel surveys. Aside from brand purchased, information also includes the percentage of product purchases across different retail channels, total spending and average price paid by product, and demographics for anglers buying specific products. In addition, Southwick Associates tracks angler participation information including total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they go.

Topline participation and equipment purchase information from the consumer panel surveys is available in the Fishing Participation and Equipment Purchases Report. The report can be purchased as a subscription to the six bi-monthly reports, or as a single annual year-end report. Companies can gain a better understanding of where they trail or lead the competition through custom analysis of the database of information collected through the years. To purchase a report or learn more about the insights available, email

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