Outboard warranties provide peace of mind,
If you are looking to get a new boat or replace your outboard, you really should take a look at Yamaha. Now here's another reason to go with Yamaha quality...a warranty like no other in the industry.
Outboard motor warranties are regarded by many savvy boaters as an important product feature, one with an obvious benefit:
That's why Yamaha Outboards, when introduced to the U.S. nearly 20 years ago, provided a two-year factory limited warranty on its outboards. At the time, the industry standard for outboards was for only one year, and Yamaha's doubling of the consumer standard factory limited warranty was hailed as a major benefit for boaters.
"We led the way with the longer warranties because we believe in our
It would seem that boat owners agree, because in September, J.D. Power and Associates named Yamaha as award recipient for Highest in Customer Satisfaction in both the two- and four-stroke outboard engine segments in its 2002 Marine Engine Competitive Information Study. Warranty criteria were part of the study.
The study is based on responses of nearly 12,000 consumers who purchased a new boat during the 2001 calendar year. They were asked about their on-the-water experience with their new outboard engines. Study results were calculated using an engine performance index, which includes eight engine attributes: ease of starting when engine is cold; ease of starting when engine is hot; quietness of the engine at cruising speed; ability of boat to accelerate rapidly; cruising speed of boat; engine fumes; cruise time/range between fuel stops; and the standard warranty coverage of the engine.
"A J.D. Power and Associates award is the ultimate recognition, " said
Dyskow noted the study covered handling of engine warranty claims,
Two-strokes. In the study, Yamaha two-stroke owners also rated their engines highest in a number of sub-categories, including reliability, warranty coverage and handling of engine warranty claims.
J.D. Power and Associates measured engine quality as problems per 100 units. Yamaha owners were almost 60 percent less likely to report a problem.
Four-strokes Yamaha customers also rated their four-stroke engines highest in satisfaction. Five of the top 10 four-strokes were Yamahas, including the top two: the F225 and F115.
General Warranty is a major component of the overall satisfaction score and played an important role in shaping the consumer experience.
The survey data showed that as engine hours reported by consumers went up, Yamaha owners reported the same high level of quality and satisfaction unlike other brands whose satisfaction scores tended to drop off.
For more information about Yamaha, visit www.yamaha-motor.com. To read all about the J.D. Power and Associates study, visit www.jdpower.com.
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